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TV advertising - Cancer Research UK's 'Mirrors' campaign
Cancer Research UK's "Mirrors" TV fundraising advert aimed to highlight the personal impact of Cancer Research UK's world class research, as well as recruiting regular donors to support life saving work. 
It was shown mostly on cost-effective Cable and Satellite channels, though some peak airtime was also used to communicate to as wide an audience as possible.
- It was one of Cancer Research UK's most successful adverts, recruiting well over the targeted 50,000 supporters who will generate more than £10m over the next five years.
