Telephone fundraising

Best practice


All charities (and specialist agencies) operating telephone fundraising should make every effort to follow the rules of best practice laid down by organisations like the Advertising Standards Authority, the Direct Marketing Association and the Institute of Fundraising. They also have to obey the relevant Data Protection legislation.

If they are following best practice guidelines a charity caller should

  • Not call anyone who has asked them not to do so
  • Not call anyone under 16 years old
  • Not call after 9pm
  • Be able to supply the name of someone at the charity who can be contacted if you want to complain or ask a question about the campaign
  • Tell you their name
  • Tell you if they are being paid to make the call
  • Make it clear that the call is being made to request your support


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